John Lewis launches Christmas advert 2022

Get ready to feel festive, as another Christmas ad has just dropped. The John Lewis Christmas advert 2022, ‘The Beginner’ is out now and raises awareness for children in care.

From the opening scene, we witness a middle-aged man trying and trying again to master the art of skateboarding, suffering various injuries and getting mocked by friends at festive gatherings. The motive for this perseverance comes clear when there’s a knock at the door from a social worker and we meet Ellie, a teenager carrying a skateboard, waiting to enter her new foster home.

John Lewis Christmas advert 2022

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